SectionObjectDescription
Core CRM ObjectsLeadsPotential customers or prospects
ContactsIndividual people associated with an account
AccountsCompanies or organizations you’re doing business with
OpportunitiesPotential revenue-generating deals
CampaignsMarketing efforts to generate leads and opportunities
Custom ObjectsTailored objects specific to your Salesforce org
CasesCustomer support and service requests
Sales & Revenue ObjectsOpportunitiesSales deals
Opportunity ProductsProducts or services associated with opportunities
OrdersConfirmed purchases
Order ProductsItems or services included in orders
ProductsItems or services being sold
Pricebook EntriesPricing information for products
AssetsPurchased products in use by customers
ContractsLegal agreements with customers
Engagement & Communication ObjectsTasksTo-do items related to CRM actions
EventsScheduled calendar events or meetings
NotesInternal notes related to records
Email MessagesEmail communications
Marketing & ListsCampaign MembersLinks between leads/contacts and campaigns
CampaignsMarketing initiatives
Operational & Reporting ObjectsReportsStructured representations of Salesforce data
DashboardsVisual summaries of key metrics and data
Audit TrailLogs of configuration changes